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Automatite by GTM S t a c k
Workflow Automation

Make

In-depth review of Make: features, pricing, pros and cons, and what teams it is best for.

Visual scenario builder formerly known as Integromat.

Website: https://make.com Pricing: freemium Starts at: $9/mo Team size: small-team

Best for

Operators who need detailed data transformation in workflows.

Not great for

Teams that want a minimalist UI.

Verdict

Best-in-class data transformation, complex UI takes time to learn.

Pros

  • + Powerful data mapper
  • + Rich built-in functions
  • + Cheaper than Zapier per-op

Cons

  • Steep learning curve
  • Cluttered UI
  • Smaller app catalog than Zapier

Key features

  • • Workflow builder
  • • Triggers
  • • Actions
  • • Webhooks
  • • Templates
  • • Pricing tiers

Overview

Make is a workflow automation tool that visual scenario builder formerly known as integromat. It has been on the market for years and serves a specific class of users well — though it is not a fit for every team.

What we like

Powerful data mapper. Rich built-in functions. Cheaper than Zapier per-op. These are the consistent strengths that show up in customer conversations and reviews.

What is missing

Steep learning curve. Cluttered UI. Smaller app catalog than Zapier. These are the gaps most often cited by teams that ultimately switch away.

How it compares to Automatite

Automatite differs from Make in three key ways: AI steps as a first-class primitive, real workflow versioning with branches and diffs, and a pricing model designed for high-volume runs. If those matter to your team, Make may not be the right fit.

That said, Make is a solid choice for teams that match its sweet spot: operators who need detailed data transformation in workflows.

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